I managed the BBC One Christmas campaign across Facebook, Twitter and Instagram. The beautiful advert (who's chopping onions?) was viewed over 37 million times on Facebook and went viral on Twitter within an hour of posting. Through meticulous planning and stakeholder management, I orchestrated a true pan-BBC moment in which over 50 accounts posted the video at the same time. This thunderclap moment sealed the videos fate as being the most viewed and most retweeted in the channel's history.
In addition to the BBC One Christmas moment, I managed, produced and executed social media campaigns for a host of Christmas programmes, including Call The Midwife, Mary, Mel and Sue's Big Christmas Thank You and more.
The result was a glittering array of GIFs, videos and images to promote the feast of programming across BBC One - and a very happy audience.
A new psychological thriller Trust Me, penned by Dan Sefton (Good Karma Hospital, Delicious) and starring Jodie Whittaker (Broadchurch), premiered in August 2017 on BBC One. It just so happened to be broadcasting when it was announced she was the new Doctor Who. This meant there was a particular amount of interest in the show.
To support this nail-bitingly good drama, I produced a series of behind-the-scenes videos to pique interest and introduce the central themes. I also produced a series of GIFs and carefully crafted tweets that accompanied the show as it broadcasted live in a prime scheduling slot.