I’m a British-born, Brooklyn-based brand marketing and social media strategist with 14 years of experience leading digital storytelling, audience growth, and content strategy for major brands like GQ, Pitchfork, and the BBC. I specialize in brand positioning, content marketing, and platform strategy—helping brands connect with audiences in lasting, meaningful ways.

At GQ, I’ve led digital storytelling for cover stars like Cillian Murphy, Ryan Gosling, and Timothée Chalamet, as well as event coverage for the Met Gala and Men of the Year. Before that, I shaped social strategy at Pitchfork, overseeing campaigns for their festival, cover stories, and editorial franchises. My experience spans beyond media—at BritBox, I spearheaded social marketing for the BBC and ITV-backed streaming platform, driving organic growth and producing viral content. Prior to moving to New York, I worked at the BBC in London, leading brand and social campaigns for Strictly Come Dancing, Peaky Blinders, and Top Gear.

With a global perspective and deep experience across media, entertainment, and digital platforms, I thrive at the intersection of storytelling and strategy—ensuring every campaign and piece of content is both culturally relevant and results-driven.

Beyond work, I’m a music obsessive, a film lover, and someone who believes in the power of digital platforms to connect people and ideas in new and unexpected ways. Let’s make something great together.